Have a business idea? Launch it fast

Learn Why the Right Time to Launch a Business Is Now & How to Actually Make It Happen

Author

Mateo Melgar
April 14, 2025

Hello there,

Welcome to 15 new subscribers. 🙏

This email will be all about launching fast.

Things you can expect to learn:

  • Waiting for the “perfect time” to launch? It doesn’t exist.

  • Starting fast gives you real-world feedback (the kind planning can’t).

  • Early action = faster pivots, better momentum, quicker growth.

  • Done is better than perfect. Launch now, learn as you go.

Enjoy and happy building.

Mateo Melgar

🕵🏻‍♂️ This Week’s Interesting Finds

The Right Time to Launch a Business Is Now

Let’s talk about something that holds a lot of people back: waiting for the “right” time to launch a business idea.

Here’s the thing: it’s almost always better to launch fast than to sit around waiting for that magical moment when everything’s perfect.

In my experience, that moment never arrives. Let me break down why:

1. You learn by doing.
Seriously. The second you put something out into the world, the feedback starts rolling in (and that’s where the real growth happens). Planning can only take you so far. Action teaches you way more.

2. “The right time” doesn’t exist.
I hate to break it to you, but it’s true. That perfect moment? It's probably never coming. Most of the time, it’s just fear in disguise. And while you’re hesitating, someone else could be out there launching the EXACT same idea.

It has happened to me more than once.

I was already using the concept “Family-First Entrepreneur” a lot before Steve Chou made it famous with his book with the same name.

I have seen many of my “private” ideas being launched by other people because I was waiting for the right time.

That feeling sucks bad!

3. You get to pivot faster.
If you launch early and it flops?

Great! Now you know what needs fixing.

You can tweak, adjust, and relaunch. Better to fail fast and adjust than to fail later after months (or years) of overthinking.

That is exactly what I tried to do with my newest project, Social Growth Accelerator X.

  1. I created a landing page with a video sales letter as fast as possible.

  2. Shared with the world not “EVEN if it was too early to share it” but “BECAUSE it was too early to share it”.

TLDR: I got a lot of harsh feedback about why the idea, offer, or scenario wasn’t perfect or ready yet.

Common adjectives for my idea: sketchy, spammy, dodgy, etc.

The upside? I got three people interested and booked a sales call for tomorrow.

Where would I be if I had decided to wait? Waiting. Wasting valuable time.

4. Momentum is your secret weapon.
Starting builds energy. You feel the rush. You start showing up differently. Suddenly you’re in it—and that momentum is powerful.

5. Conditions are never perfect.
Waiting until you have more time, more money, or more skills? That’s a trap. If you can make it work now with what you’ve got, imagine how much stronger you’ll be when those things do come.

Bottom line?


Speed = feedback = growth.

So if you’ve got an idea on your mind… maybe it’s time to stop waiting and just start.

You in?

Mateo Melgar

🙌 When you’re ready, here’s how I can help